Why Companies are becoming B-Corps
Harvard Business Review article on the emergence and growing trend of companies pursuing B Corp Certification. These purpose-driven companies are redefining the role of business. The article examines how B Corp Certification and the B Corp community enable businesses to pursue and live the values of the triple bottom line (people, planet, and profits).
Businesses are being asked to explain their why. Frameworks like Benefit Corporation and B Corp are helping businesses to transform themselves and to redefine the meaning of success.
Benefit Corporations and B Corps can change the economy and the world. Inc Magazine highlights Jay Coen Gilbert’s journey from successful for-profit entrepreneur to starting a non-profit focused on championing purpose-driven business practices.
Blackrock Capital is the world’s largest asset manager. Blackrock CEO, Larry Fink, is believes that businesses leaders must identify and incorporate purpose in their decision making. Fink discusses the inextricable link between profits and purpose.