the roi of why

podcast

discover the ROI of Why

The ROI of Why is hosted by Graham Pansing Brooks and Andrew Tuzson. The two are a dynamic force who understand business methodologies and the importance for purpose within the walls of an organization. When they’re not engrossed in compelling conversations on the show, the two work for organizations focused on impact and purpose. Graham is the Co-Founder and Executive Director of the Do More Good Movement and Andrew serves as the VP of Client Experience of Firespring.

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what we explore

Throughout the last decade, a significant movement has become more prevalent within the business world. An initiative that places a greater emphasis on people over profit; more organizations are embracing their passion for impact in an effort to leave the world in a better state from which they found it. Entities such as Ben and Jerry’s, Tom’s Shoes, Warby Parker, Patagonia, and many more are thriving with purpose at the wheel. What implications does this hold for marketplace opportunity? What internal and external challenges do these companies face when shifting their primary trajectory towards doing good in the world? Is there merit in the common stigma of organizations needing to be a nonprofit to place focus on impact and change? These and questions of the same vein are what Graham and Andrew seek to uncover. By sitting with entrepreneurs, founders, CEOs, executives, and visionaries who are walking the walk, the two have the opportunity to seek out how this movement is changing the way business is being done across the globe.

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binge worthy episodes

Seeking to uncover the correlation between purpose and business, this podcast gives you a regular dose of all things impact-related within different markets and sectors. Join Graham Pansing Brooks and Andrew Tuzson every week as they investigate the growing shift placing people over profits. Tune in wherever you turn for podcasts.