roi of why podcast

S01E40 – How GivingTuesday is Supporting Nonprofits’ Missions Throughout the Pandemic

As everyday life shifts into a strange new normal, we’ve seen several nonprofits wonder how their fundraising fits in. These are tough times for everyone, but nonprofits can’t just pause their mission—those they serve still need them. GivingTuesday, the organization that usually facilitates charitable donations the Tuesday after Thanksgiving, has created GivingTuesday to take some pressure off concerned nonprofits. On Tuesday, May 5, GivingTuesday is hosting an online giving event that allows you to give to your local nonprofit organizations. Today, we’re discussing Firespring’s and Do More Good’s roles in GivingTuesday and how we can help nonprofits utilize the resources GivingTuesday provides. To learn more about GivingTuesday and how your nonprofit can participate, get in touch with us—we’re happy to help.



Throughout the last decade, a significant movement has become more prevalent within the business world. An initiative that places a greater emphasis on people over profit; more organizations are embracing their passion for impact in an effort to leave the world in a better state from which they found it. Entities such as Ben and Jerry’s, Tom’s Shoes, Warby Parker, Patagonia, and many more are thriving with purpose at the wheel. What implications does this hold for marketplace opportunity? What internal and external challenges do these companies face when shifting their primary trajectory towards doing good in the world? Is there merit in the common stigma of organizations needing to be a nonprofit to place focus on impact and change? These and questions of the same vein are what Graham and Andrew seek to uncover. By sitting with entrepreneurs, founders, CEOs, executives, and visionaries who are walking the walk, the two have the opportunity to seek out how this movement is changing the way business is being done across the globe.

If you’re interested in being a guest on the show, please send us a message and a member of our team will connect you with our booking coordinator.


The ROI of Why is hosted by Graham Pansing Brooks and Andrew Tuzson. The two are a dynamic force who understand business methodologies and the importance for purpose within the walls of an organization. When they’re not engrossed in compelling conversations on the show, the two work for organizations focused on impact and purpose. Graham is the Co-Founder and Executive Director of the Do More Good Movement and Andrew serves as the VP of Client Experience of Firespring.

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