S01E34 – Social Media Storytelling Minisode 4: Social Media Advertising

Every day, your audiences are bombarded by endless content on the endless scroll of social media. It’s not hard to understand why people can feel social media fatigue—and why they cope by tuning out the majority of what they see. To cut through that endless scroll and really connect with someone must take magic then, right? Well in this day and age, a thoughtful, creative, intentional paid social post can be your magic. In this final installment of our social media storytelling series, we’ll be talking about how to harness the immense potential of social media advertising in ways that truly resonate with your audience. We’ll share our tips and tricks about how to create social media ad campaigns that actually accomplish your goals and move your brand forward.



Throughout the last decade, a significant movement has become more prevalent within the business world. An initiative that places a greater emphasis on people over profit; more organizations are embracing their passion for impact in an effort to leave the world in a better state from which they found it. Entities such as Ben and Jerry’s, Tom’s Shoes, Warby Parker, Patagonia, and many more are thriving with purpose at the wheel. What implications does this hold for marketplace opportunity? What internal and external challenges do these companies face when shifting their primary trajectory towards doing good in the world? Is there merit in the common stigma of organizations needing to be a nonprofit to place focus on impact and change? These and questions of the same vein are what Graham and Andrew seek to uncover. By sitting with entrepreneurs, founders, CEOs, executives, and visionaries who are walking the walk, the two have the opportunity to seek out how this movement is changing the way business is being done across the globe.

If you’re interested in being a guest on the show, please send us a message and a member of our team will connect you with our booking coordinator.