S01E32 – Social Media Storytelling Minisode 2: Engagement

There are several competing philosophies about what social media engagement is and how to measure it. Tracking a number of likes, shares or comments is a valuable piece of engagement, but it’s part of something even bigger. The storytelling capabilities of social media open up a whole world of connections through engagement. So how can brands seek a kind of engagement that actually leaves an impact on people? In this social media storytelling minisode, we discuss our personal views on engagement and share some engagement-driving strategies to build a community around your brand.



Throughout the last decade, a significant movement has become more prevalent within the business world. An initiative that places a greater emphasis on people over profit; more organizations are embracing their passion for impact in an effort to leave the world in a better state from which they found it. Entities such as Ben and Jerry’s, Tom’s Shoes, Warby Parker, Patagonia, and many more are thriving with purpose at the wheel. What implications does this hold for marketplace opportunity? What internal and external challenges do these companies face when shifting their primary trajectory towards doing good in the world? Is there merit in the common stigma of organizations needing to be a nonprofit to place focus on impact and change? These and questions of the same vein are what Graham and Andrew seek to uncover. By sitting with entrepreneurs, founders, CEOs, executives, and visionaries who are walking the walk, the two have the opportunity to seek out how this movement is changing the way business is being done across the globe.

If you’re interested in being a guest on the show, please send us a message and a member of our team will connect you with our booking coordinator.