S01E06 – The Articulation of Impact and Purpose with Ed O’Boyle

This week’s episode of The ROI of Why explores the energy and passion that fuels purpose. Angie and Andrew are joined by Ed O’Boyle to discuss his views around driving change within the walls of an organization and the markets they serve. Ed serves as Gallup’s global practice leader. He oversees the research and innovation efforts of Gallup’s Workplace and Marketplace practices as well as guiding Gallup’s leading-edge science and discoveries to drive impact and performance of Gallup’s clients. Ed was instrumental in developing the company’s Culture and B2B frameworks, which have generated increases in performance through customer engagement and impact. Before joining Gallup, Ed served in strategic leadership roles in brand management and innovation at Diageo, Capital One and Frito-Lay.



Throughout the last decade, a significant movement has become more prevalent within the business world. An initiative that places a greater emphasis on people over profit; more organizations are embracing their passion for impact in an effort to leave the world in a better state from which they found it. Entities such as Ben and Jerry’s, Tom’s Shoes, Warby Parker, Patagonia, and many more are thriving with purpose at the wheel. What implications does this hold for marketplace opportunity? What internal and external challenges do these companies face when shifting their primary trajectory towards doing good in the world? Is there merit in the common stigma of organizations needing to be a nonprofit to place focus on impact and change? These and questions of the same vein are what Graham and Andrew seek to uncover. By sitting with entrepreneurs, founders, CEOs, executives, and visionaries who are walking the walk, the two have the opportunity to seek out how this movement is changing the way business is being done across the globe.

If you’re interested in being a guest on the show, please send us a message and a member of our team will connect you with our booking coordinator.