B Lab is the organization that evaluates businesses to see if they qualify to be Certified B Corporations (B Corps). Fifteen years later, B Corps across the world are doing more good for their employees, community and environment. Wondering if B Corp certification is a possible path for your business? Read on.
What is a B Corp?
Becoming a Certified B Corp can help your business grow its socially responsible endeavors locally and globally as the worldwide network of B Corps creates a cultural shift in how the purpose of business is perceived. B Lab exists to not only help your company do more good but to help the world see the power of business as a force for good.
What are the advantages of becoming a B Corp?
When you put a B Corp sticker in your front window and on your website, you put your company’s values on display. The B Corp stamp is tangible, credible, third-party-verified proof that your business does more good for its stakeholders and world. It’s easy for any company to list out its values, but B Corp certification backs up your values as the gold standard.
B Corp certification can also ignite excitement for future and current employees. The vast majority of young professionals actively search for jobs associated with a higher cause—a sense of purpose is essential to attracting new talent. And as a B Corp, your clear, vibrant values will increase employee retention, helping you develop a loyal, engaged workforce.
How does my company become a B Corp?
If your assessment answers look good to B Lab, you’ll then get the opportunity to speak with members of B Lab to further prove your company’s purposeful, positive practices. Your phone call with B Lab is your chance to make the case for your organization and clarify all your best practices.
After the call with B Lab, you can fill out a “disclosure questionnaire” to discuss any sensitive topics relating to your company. B Lab will also run background checks on members of your organization. If everything checks out, you should then receive your certification.