April 11, 2024

discover the ROI of Why

ROI of Why 2024 isn’t just any conference. It’s a gathering of the most driven and forward-thinking minds, all with a shared purpose to create abundance and transformation through business. Following the immense success of previous conferences hosted by The Do More Good® Movement, ROI of Why 2024 is set to take the conversation to the next level.

what we won’t be talking about:

  • Burn rates.
  • Churn rates.
  • Crushing the competition.
  • Forcing employees to return to the office.
  • Gamification.
  • Convincing your employees to work more hours for less pay.
  • How to become the next Elon.
  • KPI’s.
  • Leverage Tik Tok to make a million dollars.
  • LTV calculations.
  • MVP.
  • Pitch decks.
  • Pro-rata rights
  • Raising capital.
  • Unicorns and Dragons.

what we will be talking about:

  • Abundance.
  • Cause, Culture and Community.
  • Conscious Leadership.
  • Employee Wellbeing.
  • Ethical Decision-Making.
  • Innovation for Good.
  • Kindness, Empathy, Gratitude, Vulnerability and Love.
  • Long-Term Value Creation.
  • Meaning over Money.
  • Profit Because of Purpose.
  • Putting People First
  • Social Responsibility.
  • Stakeholder Engagement.
  • Sustainable Business Practices.
  • Transformation.

this year’s speaker lineup

Conference Agenda


Nebraska Innovation Campus (NIC)
2021 Transformation Dr, Lincoln, NE 68508
View on Google Maps


7:30 – 8:30AM CST

Registration Opens
Continental breakfast Served

Session 1

8:30AM CST

Graham Pansing Brooks

Bryan Slone
Welcome to the Chamber of Commerce

Jay Wilkinson
The Do More Good Movement

Kate Williams
1% For the Planet: A Fireside Chat


15 minutes

Session 2

Kerry Siggins
Transforming Capitalism: Impact and Change Through Employee Ownership

Nathan Stuck
Business as a Force For Good

Susan Krejci
Meta Metrics: Materializing Your Purpose

Sam Brennan
The Do More Good Community Platform


12:00 – 1:30PM CST

Optional Lunch Panel: Nonprofits and Businesses Working Together To Do More Good
MODERATOR: Liz Ring-Carlson
PANELISTS: Julie Murray-Jensen, Clover Frederick, Christopher McCroy

Session 3

Jason Ball
Welcome from the Lincoln Chamber of Commerce

Lindsey Simmonds
Pioneer Leadership: Manifesting for the Greater Good

Joshua Berry
Dare to Be Naive

Jay Wilkinson
The Evergreen Revolution: Rethinking the Lifespan of a Company


15 minutes

Session 4

Tony Goins
Do More Good Leadership Lessons

Spencer Sheinin
You Don’t Have to Choose Between Meaning and Money

Ron Carson
Beyond Profit: Evolving Business Consciousness to Do More Good

Graham Pansing Brooks
Q&A + Acknowledgements

Jay Wilkinson
Call to Action

Conference Concludes

5:30PM CST

Conference registration

ROI of Why 2024: In-Person Ticket
ROI of Why 2024: Virtual Ticket

Through the generosity of our sponsors

The Do More Good® Movement exists to educate, empower and amplify companies and business leaders doing more good. We help organizations committed to understanding and pursuing their organizational ‘why’ understand the step-by-step process iterating on their path to purpose. Our mission and purpose becomes very tangible during our annual ROI of Why Conference – only possible through the support and sponsorship of organizations within the community framework of the Do More Good® Movement.

Firespring Logo
Allo a Nelnet company
Visit Lincoln
Helen Fagan & Associates | Because People Matter
bloom growth
Akira Coffee Co
Lockton Logo
Venue restaurant and lounge

discover the partner program

By becoming a Partner of the Do More Good® Movement, you can help us achieve our goal to increase the number of Do More Good® companies in the United States to 40,000 by the end of 2024. When the movement launched in May, 2019, there were fewer than 8,000.

Capitalism has a bad rep. Society and the next generational workforce have become disillusioned by cronyism, corporatism and Wall Street capitalism. The truth is—capitalism, when done right, is the answer, not the problem. Our goal is to help educate and inspire companies to commit to serving all of their stakeholders—not just their shareholders. We exist to help companies evolve on their path to purpose and become Benefit Corporations, Certified B Corporations, Conscious Capitalists, and 1% for the Planet companies.

In essence, you could say that we are here to help reclaim capitalism.

Do More Good® Movement is a fiscally sponsored project of Foundry Community, EIN 47-1812040. Donations and sponsorships are tax deductible.


211 N. 14th St.

Lincoln, NE 68508

The Middle of Everywhere

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The ‘Do More Good’ mark is a registered trademark owned by William McKendry.