ABOUT DO MORE GOOD MOVEMENT
our purpose
We believe that a rising tide lifts all boats—and we aspire to be that tide. Our mission is to educate, empower, and amplify businesses as they navigate their path to purpose. We recognize that there isn’t a one-size-fits-all approach, and the journey is rarely straightforward. Even the most dedicated organizations need guidance, and we’re here to help light the way.
We are living in a new era where social responsibility and transparency have become essential. Consumers and employees alike demand to know the “why” behind businesses— their mission, their values, and their impact. Companies that embrace this shift by clearly articulating and living their purpose are thriving, while those clinging to outdated priorities risk irrelevance. We champion the shift from “Wall Street” capitalism to “Main Street” capitalism—a new mindset where purpose drives profit. Do More Good® Companies solve real problems, foster fulfilling workplaces, attract and retain aligned employees and customers, and ultimately achieve better outcomes for all stakeholders. Purpose-driven businesses aren’t just surviving in today’s economy—they’re leading the way. Workers’ lives improve. Communities grow stronger. Leaders find deeper meaning in their work. And together, we create a ripple effect of impact that extends far beyond individual organizations. We believe this: Businesses that fail to pursue a path to purpose won’t survive the next 5–8 years. The world is changing, and the time to do more good is now. The Do More Good® Movement aims to secure 500 Partners to drive the movement forward and fulfill its mission. Once this goal is achieved, the organization will become fully self-sustaining.
our focus
middle of everywhere
The Do More Good® Movement proudly emanates from the heart of America—Lincoln, Nebraska—a place where integrity, hard work, boundless imagination, and a welcoming spirit are a way of life. Here in Nebraska, we are reimagining capitalism by placing social innovation at the center of economic prosperity, sparking a transformational shift that transcends borders.
While Nebraska’s economic challenges reflect those faced by many rural communities, the innovation we foster here has universal application. What begins in Nebraska, the “middle of everywhere,” can take root in rural communities across the Midwest and the United States. These seeds of purpose-driven impact, sown with an abundance mentality, can thrive wherever collaboration and shared vision are embraced.
After all, a rising tide lifts all ships—even when those ships sail across a sea of amber waves of grain.
businesses doing more good
Explore the different paths to purpose.
connect with us
We’re here to help you on your journey to do more good. Whether you’re interested in re-aligning your business, attending or speaking at one of our events, or becoming a partner or sponsor, we are all ears.
Do More Good® Movement is a fiscally sponsored project of Foundry Community, EIN 47-1812040. Donations and sponsorships are tax deductible.
211 N. 14th St.
Lincoln, NE 68508
The Middle of Everywhere
