Inspiring minds converge to transform business into a powerful force for good.

ROI of Why 2025

March 5-6, 2025

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ROI of Why 2025 Conference

March 5-6, 2025 | Lincoln, Nebraska

Building upon the groundbreaking thought leadership of previous Do More Good Movement conferences, ROI of Why 2025 will dive deeper into how business leaders can align their purpose and profit to improve their companies and communities.

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2025 call for speakers

Fight the good fight—lend your voice to our movement inspiring more from businesses.

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become a sponsor

Help us take our cause even further as a sponsor of the Do More Good® Movement.

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Past Events

Thousands of people from all 50 states and all over the world have attended our past events.

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become an official partner

Broadcast to the world that you are a Partner of the Do More Good® Movement and reap the benefits.

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social enterprise library

The Power of Purpose

The Power of Purpose

Businesses are being asked to explain their why. Frameworks like Benefit Corporation and B Corp are helping businesses to transform themselves and to redefine the meaning of success.

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Turning the Back on a Business Doctrine

Turning the Back on a Business Doctrine

Benefit Corporations and B Corps can change the economy and the world. Inc Magazine highlights Jay Coen Gilbert’s journey from successful for-profit entrepreneur to starting a non-profit focused on championing purpose-driven busin...

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Larry Fink’s Letter to CEOs

Larry Fink’s Letter to CEOs

Blackrock Capital is the world’s largest asset manager. Blackrock CEO, Larry Fink, is believes that businesses leaders must identify and incorporate purpose in their decision making. Fink discusses the inextricable link between pr...

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The Call For A Capitalist Reformation

The Call For A Capitalist Reformation

Jay Coen Gilbert, Co-Founder of the B Corp Framework, discusses the importance of a capitalist reformation and reimagining the role of business in society. Coen Gilbert contends that capitalism must evolve to be a force for good in ...

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Forbes Feature

Forbes Feature

Mainstreet Capital is alive and well in the Heartland. Forbes contributor, Joe Toscano highlights midwestern business practices and the inaugural Do More Good Conference.

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together we can do more good®

discover your path to purpose

We help businesses get to the heart of their Why. Aligning your organization’s purpose with profit unlocks immense potential and staying power. But just as all businesses are different, so too are the different paths you can take to harness your organization’s purpose.

A new legal tool that creates a solid foundation for long-term mission alignment and value creation, benefit corporations are traditional corporations with modified obligations committing the organization to higher standards of purpose, accountability and transparency. They consider all stakeholders in their decisions, creating more value over the long term.
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Meet the businesses meeting the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
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Conscious Capitalism is a way of thinking about capitalism and business that better reflects where we are in the human journey, the state of our world today and the innate potential of business to make a positive impact on the world. Conscious businesses are galvanized by higher purposes that serve, align and integrate the interests of all their major stakeholders.
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This global organization connects dollars and doers to accelerate smart environmental giving. 1% for the Planet recognizes that the current level of environmental giving—only 3% of total philanthropy—is not enough to solve the most pressing issues facing our planet. Through business and individual membership, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions.
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do more good® bookstore

Explore our recommended reading to better understand your path to purpose and re-engineering your business for good.
anthony goins

Something In The Water

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yvon chouinard

let my people go surfing

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simon sinek

start with why

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the ROI of Why experience

In May 2019, we took the first step toward bringing the vision of the Do More Good® Movement to life with our inaugural Conference held in ‘the middle of everywhere’, Lincoln, Nebraska. In the years that followed, we have connected thousands of purpose-driven leaders in all 50 U.S. States and all over the world, cultivating a vibrant community focused on redefining business norms. Attendees of our conferences have delved into the various strategies and methodologies behind successful purpose-driven businesses. Our speaker lineups have bravely challenged the traditional ideology of solely working to “increase shareholder value,” and have illuminated a new era of commerce—one that positively impacts all stakeholders, not just the select few.
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Past Speakers Include

  • Becca Stevens
  • Dr. Helen Fagan
  • Ed O’Boyle
  • Jay Coen Gilbert
  • John Rood
  • Kate Williams
  • Kelly Cobb
  • Kevin Hancock
  • Michelle Kinder
  • Rita Bailey
  • Chantez Bailey
  • Joshua Berry
  • Kerry Siggins
  • Lindsey Simmonds
  • Ron Carson

Find a Do More Good® Movement Event near you

Good is everywhere. Look for opportunities to learn and grow by visiting our Fellow Traveler Event Calendar.

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the roi of why podcast

Seeking to uncover the correlation between purpose and business, this podcast gives you a regular dose of all things impact-related within different markets and sectors. Join Graham Pansing Brooks and Andrew Tuzson as they investigate the growing shift placing people over profits. Tune in wherever you turn for podcasts.

connect with us

We’re here to help you on your journey to Do More Good®. Whether you’re interested in re-aligning your business or sharing something with us that we should know, we’re all ears.

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Do More Good Movement

Do More Good® Movement is a fiscally sponsored project of Foundry Community, EIN 47-1812040. Donations and sponsorships are tax deductible.

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hello@domoregood.com

211 N. 14th St.

Lincoln, NE 68508

The Middle of Everywhere

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The ‘Do More Good’ mark is a registered trademark owned by William McKendry.