S01E23 – What are 2020 Business Trends that Support Purpose?

As a new decade approaches, new business technologies and strategies are emerging at a faster rate than ever. All of them are meant to make businesses better and more efficient in unique ways, but the sheer amount of choice can be overwhelming. Today, Angie and Andrew look forward to 2020 with an eye on rising business trends and how they can support purpose. They discuss how you can use some current trends to improve your organization while increasing its impact and how to avoid certain trends that may inhibit purpose. Here’s to a purposeful new year!



Throughout the last decade, a significant movement has become more prevalent within the business world. An initiative that places a greater emphasis on people over profit; more organizations are embracing their passion for impact in an effort to leave the world in a better state from which they found it. Entities such as Ben and Jerry’s, Tom’s Shoes, Warby Parker, Patagonia, and many more are thriving with purpose at the wheel. What implications does this hold for marketplace opportunity? What internal and external challenges do these companies face when shifting their primary trajectory towards doing good in the world? Is there merit in the common stigma of organizations needing to be a nonprofit to place focus on impact and change? These and questions of the same vein are what Graham and Andrew seek to uncover. By sitting with entrepreneurs, founders, CEOs, executives, and visionaries who are walking the walk, the two have the opportunity to seek out how this movement is changing the way business is being done across the globe.

If you’re interested in being a guest on the show, please send us a message and a member of our team will connect you with our booking coordinator.