S01E21 – How 1% For The Planet Activates the Power of Conscious Consumption

This week, with the holiday giving season in full swing, we’re taking a deep dive into a movement we really love: 1% For The Planet. 1% For The Planet is not only an organization that encourages businesses give 1 percent of their profit to environmental causes, it is a jumping-off point for consumers to prioritize the environment in their purchases. Listen in to learn how consumers have immense power to influence brands to do good and how movements like 1% For The Planet can make the world better through the holiday season and beyond.



Throughout the last decade, a significant movement has become more prevalent within the business world. An initiative that places a greater emphasis on people over profit; more organizations are embracing their passion for impact in an effort to leave the world in a better state from which they found it. Entities such as Ben and Jerry’s, Tom’s Shoes, Warby Parker, Patagonia, and many more are thriving with purpose at the wheel. What implications does this hold for marketplace opportunity? What internal and external challenges do these companies face when shifting their primary trajectory towards doing good in the world? Is there merit in the common stigma of organizations needing to be a nonprofit to place focus on impact and change? These and questions of the same vein are what Graham and Andrew seek to uncover. By sitting with entrepreneurs, founders, CEOs, executives, and visionaries who are walking the walk, the two have the opportunity to seek out how this movement is changing the way business is being done across the globe.

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