S01E14 – Energizing Brands to Ignite Connections with Lance Koenig

“If it’s meaningful and you’ve got something to say, DO IT.” Lance Koenig, SVP of global strategy at The Martin Agency, is always cooking up new ways for brands to say something that means something. He develops marketing strategy for iconic brands like Oreo and isn’t afraid to take some risks for a brand’s message to be heard. But it isn’t enough for Lance for a message to just be heard. It has to have impact. In this week’s episode, learn how Lance anchors his strategies in purpose to energize brands and ignite connections between fans.



Throughout the last decade, a significant movement has become more prevalent within the business world. An initiative that places a greater emphasis on people over profit; more organizations are embracing their passion for impact in an effort to leave the world in a better state from which they found it. Entities such as Ben and Jerry’s, Tom’s Shoes, Warby Parker, Patagonia, and many more are thriving with purpose at the wheel. What implications does this hold for marketplace opportunity? What internal and external challenges do these companies face when shifting their primary trajectory towards doing good in the world? Is there merit in the common stigma of organizations needing to be a nonprofit to place focus on impact and change? These and questions of the same vein are what Graham and Andrew seek to uncover. By sitting with entrepreneurs, founders, CEOs, executives, and visionaries who are walking the walk, the two have the opportunity to seek out how this movement is changing the way business is being done across the globe.

If you’re interested in being a guest on the show, please send us a message and a member of our team will connect you with our booking coordinator.