A fresh perspective is permeating the business world. The much-needed trajectory shift is focused on organizations discovering their purpose to maximize the impact on their staff, clients, communities and our planet. In the for-profit free market, this concept may sound like a new undertaking, but the groundswell surrounding this holistic approach to business is the byproduct of years of research, heavy lifting, hard work, and execution.
In this week’s episode, Angie and Andrew connect with Firespring founder and CEO, Jay Wilkinson. Jay is a visionary and has dedicated the lion’s share of his life to doing more good in the world. Aside from leading and growing Firespring to the award-winning juggernaut that it is today, Jay spends a monumental amount of his efforts writing, speaking and mentoring entrepreneurs, business owners, nonprofits and young minds to consider the impact they can bring to their organizations and teams. Angie and Andrew discuss the chronology of his efforts and his latest initiative, the Do More Good movement.
Throughout the last decade, a significant movement has become more prevalent within the business world. An initiative that places a greater emphasis on people over profit; more organizations are embracing their passion for impact in an effort to leave the world in a better state from which they found it. Entities such as Ben and Jerry’s, Tom’s Shoes, Warby Parker, Patagonia, and many more are thriving with purpose at the wheel. What implications does this hold for marketplace opportunity? What internal and external challenges do these companies face when shifting their primary trajectory towards doing good in the world? Is there merit in the common stigma of organizations needing to be a nonprofit to place focus on impact and change? These and questions of the same vein are what Graham and Andrew seek to uncover. By sitting with entrepreneurs, founders, CEOs, executives, and visionaries who are walking the walk, the two have the opportunity to seek out how this movement is changing the way business is being done across the globe.
If you’re interested in being a guest on the show, please send us a message and a member of our team will connect you with our booking coordinator.
