Together, they pledged to each give 1% of Patagonia’s and Blue Ribbon Flies’ sales to environmental causes, regardless of their profitability. Other businesses took interest in this pledge, so Chouinard and Mathews opened up 1% For The Planet in 2002.
1% For The Planet is now a global organization with a community of thousands of brands committed to its cause. If you have a passion for the environment or if you just want a way to do good, 1% For The Planet could be a potential path for your business.
What is 1% For The Planet?
Six core issue areas guide how 1% For The Planet organizations give their funding—climate, food, land, pollution, water and wildlife. In each of these categories, 1% For The Planet funds education, research, activism, public policy development and much more. Everything the organization and its partners do funds solutions to the most pressing environmental issues of the time with the pledged donations of businesses and individuals.
What are the advantages of joining 1%?
Each member of 1% also receives an advisor to help them determine the best way to spend their donation funds. That advisor helps businesses get to the heart of what they want to change in the world and then shows them ways they can donate to promote that change. You never walk alone with 1%. Their advisors and partnerships create a community of like-minded businesses that is just as essential to their mission as donating funds.
How does my company join 1%?
Luckily, joining the cause is simple. You can go to their website and complete a quick questionnaire to start the process. They’ll help you join at any point in the fiscal or calendar year. Once you or your business has pledged to give one percent of your income to environmental causes, 1% will curate nonprofits you can choose to partner with that align with your goals.
Once you meet the obligations of membership, you can then pursue certification, which gives a boost to your business’s credibility. Certification from 1% shows the world that your business is actively working to make the planet a better place. It’s third-party verified proof that you are willing to take action. And it will make you a part of the community of 1% certified businesses who are each deeply committed to helping the Earth.