We’re elevating businesses
beyond their bottom line—for good.

our movement

our purpose

Capitalism has a bad rep. Society and the next generational workforce have become disillusioned by cronyism, corporatism and Wall Street capitalism. The truth is—capitalism, when done right, is the answer, not the problem. Our goal is to help educate and inspire 250,000 U.S. companies to commit to serving all of their stakeholders—not just their shareholders. We exist to help companies evolve on their path to purpose and become Benefit Corporations, Certified B Corporations, Conscious Capitalists, and 1% for the Planet companies.

In essence, you could say that we are here to reclaim capitalism.

our focus

new status quo

We are living in a new normal where social responsibility and transparency have moved to the forefront as consumer expectations have evolved. Businesses are being asked to explain their “why” and give justification for consumers’ attention. Businesses embracing the change are thriving while those ignoring the changing economic realities are falling by the wayside.

Talent attraction, retention and development are long-standing national issues. Many studies and initiatives have tried to address the challenges of workforce development nationwide. Yet we remain in a state of status quo.

the solution

Social Enterprise business models are gaining traction nationally and internationally. The impact and growth of the Do More Good® Movement will grow in parallel with this rising tide because of our unique place as the common ground for every type of social enterprise business. We believe that the key to generational economic—capitalist vitality is rooted in the crucible of community oriented prosperity.

why nebraska

The economic well-being of Nebraska hinges on the ability of businesses to understand the challenges facing capitalism and an evolving workforce. The Do More Good® Movement helps businesses understand this new economic reality and sets them on a path to identify and align with a social and/or environmental impact strategy.

middle of everywhere

The Do More Good® Movement emanates from the heart of America; Lincoln, Nebraska, where integrity, hard work, imagination, and a welcoming spirit are practiced every day. Nebraska serves as the backdrop to a transformational adaptation of capitalist ideologies that squarely roots social innovation as the definitive cog to new economic prosperity.

The economic challenges faced in Nebraska are not unique to rural oriented communities. The purposefully directed innovation we support in Nebraska is collectively applicable to rural communities throughout the midwest and the United States. The seeds we plant here, in the middle of everywhere, can be sewn in communities across America when collective impact and an abundance mentality are practiced. After all, a rising tide lifts all ships. Even when those ships sail upon fields of amber waves of grain.

the numbers

Research conducted by Gallup in their State of the American Workplace found that businesses able to articulate their “why” have a competitive advantage for workforce and consumer attention. Gallup reports that employees who can link personal goals to the organization’s goals are 3.5 times more likely to be engaged. Highly engaged businesses realize a 41% reduction in absenteeism and a 17% increase in productivity. Engaged employees are more present and productive, attuned to the needs of customers. When taken together, the behaviors of highly engaged business units result in 21% greater profitability.

Similarly, Firms of Endearment tracked the performance of purpose-driven organizations and S&P 500 organizations over a 10-year span. During that period, the growth percentage for purpose-driven organizations was slightly greater than 20% annualized while S&P 500 organizations experienced annualized growth at a rate of just less than 10%.

The Do More Good® Movement is not only rooted in social and environmental wellbeing, but economic vitality, prosperity, and achievement.

mainstreet capitalism

In order to unlock the full economic and social potential, we need to build strong and supportive business communities prepared to share best practices and innovative solutions that stand on the Pillars of Mainstreet Capitalism: Culture, Community, Connection and Cause.

Employees want to be part of something that’s bigger than themselves or their role at work. And customers want to do business with companies that do good in the world. Companies that don’t understand that they must evolve likely won’t survive the next decade.

The Do More Good® Movement intends to change the tide by educating, empowering and amplifying companies and business leaders doing more good—regardless of the path the choose.

DO MORE GOOD® synopsis

Do More Good® intends to reclaim capitalism. We are here to serve as the last mile for organizations committed to understanding and pursuing their organizational ‘why’. Capitalism can and should be used as a force for good; to uplift communities and share the power of economic prosperity with like minded leaders through social, environmental and profit oriented practices. The ever increasing complex and multifaceted economic reality demands a new generational approach to the understanding of business as usual. The Do More Good® Movement intends to unlock that potential and serve as the rising tide for a new economy built on shared values, fueled by collectively exponential impact and championed by capitalism.

Above all, we are here to do more good.

businesses doing more good

Explore the different paths to purpose.

connect with us

We’re here to help you along your journey to Do More Good. Whether you’re interested in re-aligning your business, speaking for DMG, sponsoring an event or another opportunity, we’re all ears.

Do More Good® Movement is a fiscally sponsored project of Nonprofit Hub Foundation, EIN 47-1812040.
Donations and sponsorships are tax deductible.

Nonprofit Hub Foundation is a national educational resource dedicated to helping nonprofits grow their missions and better their organizations.

211 N. 14th St.

Lincoln, NE 68508